Cost-per-prospect analysis gives you an honest read before anyone commits budget.
Cost-per-prospect analysis is a look at what is actually happening, in the words of the people doing the work and the evidence in your systems — not a vendor pitch dressed as a diagnosis.
You get findings ranked by what they are worth and what they cost to fix, including the things we would leave alone. Sometimes the recommendation is to do nothing yet, and we will say so.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
Most assessments run one to three weeks depending on access and the number of people involved.
Time with the people who do the work, read access to the relevant systems, and permission to say what we find.
Then that is the finding. We would rather be the firm that told you honestly than the one that sold you something.
Tell us what you are trying to accomplish. If cost-per-prospect analysis is not the right starting point, we will say so.