Persona-based audiences puts attention where interest already exists.
Persona-based audiences is aimed at the part of your market that is actually in motion. Most of it is not buying this quarter, and spending as though it is wastes the budget.
We work from signal rather than assumption: who is showing interest, how reachable they are, and what happens after they raise a hand — because follow-up usually matters more than the ad.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
Behavioral signal — topic and keyword intent, engagement, site activity, and identity resolution — scored and refreshed rather than bought once.
No, but we will be honest about what a budget can and cannot prove. Small tests are fine; unmeasured spend is not.
Match rate and reach at the top, cost per qualified outcome at the bottom, and attribution in between — with the caveats stated.
Tell us what you are trying to accomplish. If persona-based audiences is not the right starting point, we will say so.