Define what counts as a buying signal in your business — then detect it reliably.
Every business has behaviours that reliably precede a deal: a specific page sequence, a return visit after a quiet month, research into implementation or pricing, several colleagues appearing at once. Most of those go unnoticed because nobody has defined them.
We work out which behaviours actually correlate with revenue in your case, write them down as rules, and wire them to detection — so the signal produces an action instead of sitting in an analytics tool waiting to be discovered.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
Then we look for the smaller number of behaviours common to the ones that closed, and treat the rest as context rather than triggers.
It complements it. Scoring measures engagement with you; buying signals include research happening entirely outside your properties.
Thresholds, corroboration across sources, and an honest review of what the signal actually produced after a few cycles.
Tell us what you are trying to accomplish. If buying-signal identification is not the right starting point, we will say so.