Work out which topics actually predict a purchase in your category — and which are noise.
Not all research is buying intent. Topic and keyword intent analysis separates casual reading from active evaluation by looking at which topics precede real deals in your category, in what order, and at what intensity.
The output is a working topic set: the terms and themes worth monitoring, grouped into clusters, with the early-stage and late-stage signals distinguished. That is what turns a firehose of tens of thousands of possible topics into a shortlist that predicts revenue.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
Fewer than you would expect. A tight cluster that correlates with closed deals beats a hundred loosely related terms.
Yes — custom topics can be defined and scored, typically within about a day.
Then we work from adjacent categories and the problem language buyers use before your solution has a name.
Tell us what you are trying to accomplish. If topic and keyword intent analysis is not the right starting point, we will say so.