Catch the moment interest accelerates — the same day it happens.
Demand rarely arrives as a form fill. It arrives as acceleration: research that runs several times above a person’s or a market’s normal level, topics narrowing, comparison behaviour appearing. That deviation is the signal worth reacting to.
We measure against a baseline rather than a population average, so a spike means “this is unusual for them”, not “this is a lot compared to everyone”. Given a buying window measured in days, detection speed is most of the value.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
Scoring runs daily, so a spike is visible the day it registers rather than in next month’s report.
No. Some are research for a budget cycle or a board paper. Trend direction and stage classification help tell them apart.
Yes — a spike audience can be activated in your ad platforms as readily as it can be routed to a rep.
Tell us what you are trying to accomplish. If demand-spike detection is not the right starting point, we will say so.