An honest read on whether your intent data is telling you anything.
Intent programmes fail quietly. Match rates look fine, dashboards fill up, and pipeline does not move — usually because the signal is account-level, the topics are too broad, the identities are inferred rather than verified, or the data is refreshed too slowly to act on.
Signal-quality analysis examines what you are actually receiving: resolution rate and method, topic precision, recency, corroboration, and whether acting on it changed outcomes. You get a plain answer and a recommendation, including “this source is not worth renewing”.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
Yes, and we will report what we find plainly, including when the answer is that it is performing well.
Account-level signal being treated as person-level, and topic sets so broad that everything looks in-market.
Usually one to three weeks depending on data access.
Tell us what you are trying to accomplish. If signal-quality analysis is not the right starting point, we will say so.