Intent research across both consumer and business audiences, which behave nothing alike.
Consumer and business buying leave different footprints. A consumer decision is usually one person, a short window, and household context. A business decision is a committee, a longer cycle, and roles that research different things — the executive looking at return, the technical lead checking security, the champion building the internal case.
We research whichever applies to you, with the method matched to the audience: household and demographic attributes on the consumer side, role, seniority, and buying-group formation on the business side.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
Rarely well. The same offer usually needs different messaging, channels, and timing for each.
Consumer, generally — shorter cycles and single decision-makers. Business work is slower but larger per deal.
Yes. When several people at one organization accelerate together, that pattern is itself the signal.
Tell us what you are trying to accomplish. If consumer and business intent research is not the right starting point, we will say so.