See when your market is researching your competitors — and what that says about you.
Competitive interest analysis measures research directed at the alternatives in your category: who is looking, how intensely, and in what combination with other vendors. It is the clearest available evidence of evaluations in progress.
The findings tend to be uncomfortable and useful in equal measure. Sometimes you are absent from shortlists you should be on. Sometimes a competitor’s interest is collapsing and their customers are worth a conversation.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
It measures publicly observable research behaviour through consented data, with governance appropriate to the market. It is not surveillance of a competitor’s systems.
Directional. We report it with its limits stated rather than as a definitive shortlist.
Usually displacement: people evaluating a competitor whose contract cycle or dissatisfaction makes them reachable.
Tell us what you are trying to accomplish. If competitive-interest analysis is not the right starting point, we will say so.