Custom intent topics for the way your buyers actually describe the problem.
Off-the-shelf topic taxonomies are built for the market average. If you sell something specific — a niche compliance workflow, a regional service, a product category still being named — the standard taxonomy will either miss your buyers or bury them in a category that is too broad to act on.
We define topics from your language and your buyers’ language: the phrases they search, the problems they describe before they know the category name, the competitors they compare. Those become scored topics in their own right, usually live within about 24 hours.
We learn how this works for you today, from the people involved in it.
We agree what good looks like, who owns which step, and how success is measured.
We deliver the work in a narrow first slice you can see functioning.
We measure it, correct it, and widen it only once it holds.
A new topic can typically be defined and begin scoring within about a day.
As many as you can act on. In practice a handful of well-defined topics outperform dozens of vague ones.
Yes, and they often should. Someone researching a competitor by name is a different, usually later-stage, signal.
Tell us what you are trying to accomplish. If custom intent-topic development is not the right starting point, we will say so.